Starting over a decade ago, websites display a pop up notice asking you to accept or decline their cookies.

When you accept a website’s cookies, you’re giving them permission to install their tracking cookies on your browser so they can track your online activity and learn very specific information about your habits so they can offer you a better, more personalized website experience, show you more targeted ads, or both. Tracking cookies also help a website “remember” who you are by tracking your browser and IP address, so all your preferences, such as login info, is recorded when you go back.

But when you decline their cookies, on the other hand, you’re denying them permission to install their tracking cookies, which means they won’t be able to track your online activity, and in turn they won’t offer you a personalized experience, and may even restrict the way you use the site. Declining their cookies also means they won’t be able to hand your more targeted information to advertisers, and this is the main reason most people decline cookies.

Essentially, cookie consent is your right to accept or decline tracking cookies on a website, and it basically depends on how safe you feel consenting cookies on a specific website.

Cookie consent is not only a good choice for website owners, but also required by law in most regions, so if you need help adding a cookie consent notification on your website to stay on the good side of the law, just hit us up and we’ll help you out!