A vital and common element of any modern website is a well positioned cookie consent widget that integrates easy cookie consent.

It used to be that websites were able to collect data from their visitors without their consent. Websites installed all sorts of tracking codes or cookies automatically the moment a person hit a page because it allowed the site to remember the person on a next visit so the site’s content loaded faster from its cache.

Also, it was and still is a very lucrative way to monetize traffic because cookies track a person’s online activity to let advertisers show them targeted ads across the internet.

This changed when governments across the world agreed to pass privacy laws to protect internet users, and now websites are required by law to install cookie consent widgets to give visitors a choice.

A cookie consent widget is a notification that appears to website visitors on their first visit. This widget contains a warning message asking visitors to accept or decline the site’s cookies. Usually, website admins will also include a disclaimer to let visitors know what type of cookie they use and what information they collect, alongside a link to their privacy policy page.

If a visitor clicks on “accept”, the website installs tracking cookies into the visitors browser, and if the visitor clicks on “decline”, the website won’t install tracking cookies on the visitor’s browser. This way, cookie consent widgets help you to stay compliant with electronic privacy laws everywhere without hassle.

Do you need help creating an attractive cookie consent widget for your website? Then hit us up and we will work on it ASAP!